Combine flour, baking soda and salt in small bowl.
Beat butter, granulated sugar, brown sugar and vanilla extract in large mixer bowl until creamy.
Add eggs one at a time, beating well after each addition.
Gradually beat in flour mixture.
Stir in morsels and nuts, if desired.
Drop by rounded tablespoon onto ungreased baking sheets.
Bake for 9-11 minutes or until golden brown.
Cool on baking sheet for 2 minutes; remove to wire rack to cool completely.